Edwin was the denim brand that began the ‘Made in Japan’ denim movement. The brand was founded in 1947 by denim obsessed Mr Tsunemi.
He started importing worn, used jeans from the US, then customising them by hand for a growing clientele. By 1961, Edwin had created his own line of denim, and with an excellent and intricate attention to detail, it is today regarded as one of the best product lines in the world.
Even to this day, Edwin continues to be made in Japan, and in Tunisia for the European collection, and is renowned for its wonderful fabric, sophisticated washes, and unique details.
One of Edwin’s most talked about pieces is the Edwin ED-55, Relaxed Tapered Unwashed Raw Jeans. These jeans are cut from unwashed denim and feature a clean raw finish. They boast a concealed button fly, classic five pocket styling and are mid-rise. Original orange threads, the classic leather brand tab and a relaxed, tapered fit.
Raw jeans are becoming ever-increasingly popular within men’s fashion. The comfortable fit and stylish design make the Ed-55 a must-have wardrobe piece.
The latest Spring and Summer collection is inspired by the life, work and road-tripping lifestyle of Ken Kesey, author of ‘One Flew Over the Cuckoo’s Nest’. The collection uses premium japanese fabrics to create strong, solid and adaptable fashion that can support classic styling.
Besides the use of vibrant colours and a rich indigo five-pocket denim, Edwin’s Spring Summer 2013 line also displays the first installment of an ongoing capsule collection created in conjunction with Blitz Motorcycles.
Edwin is an authentic denim brand which prides itself on innovation and excellent craftsmanship, using exclusive fabrics, the latest technology and continual progression in design and fit.
To learn more about Edwin and check out the local stockists, visit http://www.edwin-europe.com/index.php
